How to Run an Online Business: Your E-Business
This course provides an introduction to e-commerce and how it relates to a user's company. Describe the impact of e-commerce
Build a technology strategy
Define the technical standards for an organisation
Implement an e-commerce model for a company
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How to Run an Online Business: Getting Started
This course explains what users need to start converting their companies into e-businesses. Identify the advantages of converting to an e-business
Establish a domain
Generate traffic for a web site
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How to Run an Online Business: Influences on E-Commerce
This course provides an introduction to Internet stock and the influences that drive up stock value. Identify the factors that influence the future direction of e-commerce
Recognise the factors that determine Internet stock prices
Explain the concept of critical mass
Build a Web presence
Design a plan for issuing stock for an e-business
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How to Run an Online Business: Killer App's
This course provides an introduction to killer app's and the twelve steps needed to create them for a company. Define killer app
List Downes and Mui's twelve rules to building a killer app
Identify potential problems when creating a killer app
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How to Run an Online Business: Developing Your E-Business
This course provides an overview of virtual corporations and some of the things to avoid when creating one. Define a virtual corporation
Determine which business tasks to outsource
Identify the advantages to establishing partnerships
Recognise potential problems in starting an e-business
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How to Run an Online Business: Real-Time and Data Mining
This course provides an introduction to two resources available in e-commerce: real-time systems and data mining. Distinguish between a real-time system and a batch system
Explain the need for speed and storage in an e-business
Store and capture data in a data mine
recognise the techniques for extracting or mining data
Analise mined data and apply it to business decisions
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How to Run an Online Business: Lowering Your Business Costs
This course provides an overview of ways to decrease e-business costs by automating the supply chain and hiring virtual employees. Recognise the elements of a basic supply chain model
Identify options available to automate each step of the ordering and receiving processes
Compare the benefits of hiring virtual employees
Build a virtual work environment in the office
Manage virtual employees
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How to Run an Online Business: Customer Service and Payment
This course provides an overview of the customer service and payment resources available for an e-business. Identify the different types of call centers
Use a Web information model
Define various electronic payment types
Identify security risks and the ways to protect against them
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How to Run an Online Business: Marketing Your E-Business
This course explains what you need to develop a marketing plan for your e-business. Identify a company's customer base
Create a marketing plan
Build an affiliate program
Compare the advantages and disadvantages of several types of marketing models
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How to Run an Online Business: Advertising on the Internet
This course provides an overview of the forms of advertising available on the Internet. Promote a business on the Internet
Plan an advertising program
Locate advertising customers
Compare the different formats of Internet ads
Describe the future direction of Internet advertising
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How to Run an Online Business: Building Marketing Strategy
This course provides an overview of marketing options available to an online business, such as data mining and external promotion. Identify the elements in an effective face-to-face promotion
Describe the relationship between public relations and e-commerce
Use data mining as a marketing tool
Explain niche marketing
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How to Run an Online Business: Resource Planning
This course provides an overview of the resources and standards that need to be considered when preparing a strategy for an online business. Use e-commerce to plan company resources
Choose an e-commerce strategy
recognise e-commerce risks
Identify and manage a company's knowledge resources
Identify the problems of the growing technological gap
Stay up to date on the latest technology
Recognise new opportunities for online content
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How to Run an Online Business: Managing Your E-Business
This course explains ways to reduce costs and ensure the continued success of an online business. Reduce transaction costs
Leverage company assets
Manage diminishing hits on a Web site
Identify the factors that impact a Web site's future
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